Art Director: Christopher van der Kleed
(student work)
Say it with me:
Daily ๐ use ๐ of ๐ butter ๐ is ๐ not ๐excessive.
butter shaming: noun (bษ-tษr -หshฤm-iล)
1. the action or practice of humiliating someone by making mocking or critical comments about their butter use
Outdoor:
Instagram:
Twitter-
Confessions from the Buttershamed: A Community of Support.
How it works:
Twitter users message the account with a story of how they have been butter shamed. We respond with sticking it to them privately via a free stick of butter:
Then we stick it to the bad people, with a little public butter positivity!
TV:
Taking the #EndButterShaming message home.