The most delicious game over.

CANNES BRONZE LION WINNER

+ 2 CANNES LION SHORTLISTS AND EFFIE WINNER

The Floor is Lava is a popular game mode in Fortnite, where you avoid the rising lava to win. Lava is hot, orange and saucy, and a whole lot like Frank’s RedHot. Only problem is, lava is bad, but Frank's is good.

So we made The Floor is Flava — a custom, immersive Fortnite island, where we encouraged players to dive into the Flava, and emote while you do it. When you lose, but you get smothered in Frank’s…. you actually win.

DIVE INTO DELICIOUS DOOM with our case study here:

And some more of the work below, starting with our trailer:

Our website takeover, to get Frank’s fans on board:

We then linked up with influencers to reach Gen Z gamers in their natural habitat. We livestreamed some gameplay in Twitch, and the game then completely took off. Gathering impressions across Youtube, Twitch, and Tiktok. (Just search Floor is Flava to see some of the videos.)

The livestream in action:

Gamers totally got it. Here were some of my favorite comments:

Art Director: Vail Prior

CDs: Brian Mekjian, Ryan McCarthy
ECDs: Armando Flores, Sara Worthington