Full-Time Fans.

Without them, College Football wouldn’t be College Football. They drive the game forward with passion, devotion, tenacity, and fight. We built a campaign to honor Full-Time Fans and the beer they cherish — all season long. Our challenge was to balance Modelo’s “fighting spirit”, with an authenticity that rang true for College Football fans. I’m grateful we got to pull it off.

As a bonus, I got to watch the spots I wrote play out, while my Michigan Wolverines won the College Football Playoff. Definite career highlight!

Check out the final product:

And six second social:

Art Director: Vail Prior

CD: Alvaro Soto Becerra
ECDs: Armando Flores, Sara Worthington