Dreams shouldn’t stay dreams.

It’s a simple mantra, but one that means everything to Mercedes-Benz Vans. A Sprinter Van can take a side-hustle to a full-on career. It can take an idea and turn it into a home. In essence, a Mercedes-Benz Sprinter is a perfectly engineered blank canvas.

So we treated it like one. And projected each dreamers fulfilled potential on the side of their vehicle. That side-by-side created something we found powerful.

Creative Directors: Chris Landi and Kirk Mosel
Art Director: Matt Hankin