Jonathan Friedman
Senior Copywriter
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White Castle

The Muncheese Meal


White Castle has long had a strong fan base in the marijuana enthusiast community. We thought it was high time (sorry) they got in on the fun.

First, we fulfilled my lifelong dream of naming a menu item. Even if only for one day.
Behold, The 4/20 Muncheese Meal:

 
 

White Castle restaurants aren’t everywhere. But their sliders are! For the hungry folk not in restaurant range, we created a bunch of recipes that only a stoner could love.

 
 

MunCheese ✅
Recipes ✅
Activities???
We created a Muncheese companion instagram story experience. Here it is.

People went for it! They really went for it!

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GCDs: Eddie Van Bloem & Saks Afridi
Art Director: Carrie Kaiser